Structured Chaos
Head of Design & Co-Founder / Visual Identity and Strategy
2022 — Present
By its very nature Structured Chaos defies boundaries, is constantly evolving and constantly changing.
As a living, breathing entity it is shaped by the people who passionately create it whilst arising productions are intentionally based to thrive on arbitrariness and disorder.
We pursue rarity and resist the ease of fortification by incorporating the community via collaborating and hosting design contests.
Structured Chaos is not a brand but a platform for everybody to come together and create.
By collaborating with local artists and craftsmen we are able to create unique and sustainable products that will last.
Therefore the "Face" of Structured Chaos will not be shaped by the Founders but by everybody that wants to contribute.
The mark:
Our approach was to design a timeless piece that people can easily recognize and remember. We wanted it to be flexible, allowing for it to be used in a variety of different applications.
We tried to design a clean and simple emblem whilst it having a level of uncertainty hinting at the chaos surrounding structure. A question mark as the logo for Structured Chaos implying a sense of curiosity and unpredictability was the outcome.
The question mark is composed of a combination of the horizontally flipped letter "S" standing for structure and the letter "C" representing chaos.
It plays on the Idea that Structured Chaos is what you want it to be meaning each person creates their own definition to what SC is.
Emblem designed by Dominik Leitner & Tanyel Kröll
